attention age

Video Marketing Secrets From Seth Godin

Who do you think really understands what people want to do on the Internet? An Internet Economist like me?

How about Seth Godin, founder of Squidoo.com which is home to almost a 1,000,000 blogs! (BTW He is richer than you.)

He thinks that power of online video is revolutionizing the web, which is no big surprise. Yet watch this short clip and listen to what he says about the videos you post and learn from a marketing mastermind.

So what do you guys think? Is the underlying economic engine the ability to capture and hold a user’s interest for a long amount of time? Is our marketing reflecting the need to provide entertainment value? How can an increase in entertainment lead to an increase in sales?

Interesting questions to reflect on. Recently I changed my email opt in to on the right side of the screen to a image of a killer robot. Many questioned the move but opt ins soared. Dean Hunt, a great shock marketer features cartoon rabbits and killer bunnies and his popularity soars by flying in the face of traditional marketing logic. Maybe it’s time to think less in terms of cold logic and return to a more playful state in our marketing mindset.